Plenary Session 1P

Tuesday March 27



Session Chairs:

Kris Verma

Silicon Valley Technical Institute


Massoud Pedram

University of Southern California


Session Moderator:

Dr. Chi-Foon Chan

President& COO, Synopsys


Plenary Speech 1P.1

Tuesday, March 27



A perfect world, on a chip


Sanjiv Taneja

VP and General Manager

Cadence DesignSystems

The business impact of product quality is reflected in key metrics such as market share and revenue growth, profit margin, brand equity and customer satisfaction. Achieving and maintaining complex product quality is an increasing challenge as time to market shrinks and performance increases in nanometer technologies. EDA has a significant role to play in enabling high product quality, including quality-by-design with full manufacturing awareness in the design flow from micro-architecture to mask layout; the validation of product quality as products get tested in the manufacturing floor; and the closed loop corrective action to DFM infrastructure driven by yield diagnostics.



Plenary Speech 1P.2

Tuesday, March 27



Tipping point for new design technologies: DFM, low power and ESL


Jeong-Taek Kong, Ph.D.

Sr. Vice President, IP

Samsung Electronics



Semiconductor scaling has been driven by advances in both transistor and process technology, and may continue for the next decade down to 5~7 nm of gate length. In this context, it is necessary to predict how design technology will continue to exploit the added capability afforded by semiconductor scaling in coming years. Although predicting the future is extremely difficult, the best way is to review the past and to assess the key factors in the successes. First of all, this talk will review how three main design technologies - DFM (Design for Manufacturing), low power design, and ESL (Electronic System Level) design - achieved success in industry. In particular, such industry success will be considered from the tipping point perspective: how a technology can be widely adopted by designers. Success factors include the inherent quality of each design technology as well as the effort required to adapt and disseminate the technology for the product differentiation. As evidence for success, the talk will cite several innovative examples wherein Samsung designers applied the new design technologies to differentiate their products. Finally, this talk will conclude by anticipating another tipping point of emerging design technologies for the next decade while considering semiconductor business aspects as well as the future direction of SoC technology.

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